Post by account_disabled on Jan 10, 2024 4:39:23 GMT -5
For example, if you operate a B2B website that targets C-level executives, you might want to create high-level white papers that can be downloaded and saved to read later. If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video. You’ll also want to be sure your site is optimized for mobile usage. Create an editorial calendar Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important to create new content on a regular basis if you have a blog), as well as prevent you from scrambling to come up with a topic for new content at the last minute. A few tips for creating and adhering to an editorial calendar: Use Outlook (or Google Calendar) – Share the editorial calendar with your whole marketing team. Set up reminders for authors so they get a notification when a deadline is coming up.
Consider creating ongoing features – For example, a food blog might do a meatless recipe every Monday. Many blogs do link roundups once per week (including this one). Create a category page for each ongoing feature, so visitors can find all of your Meatless Monday recipes or link roundups in one place. Give yourself plenty of lead time Whatsapp Mobile Number List when producing more complicated types of content, such as videos and infographics. These often need multiple rounds of edits to perfect and can be more complicated to optimize for search. Don’t plan too far out in advance – Calendars often get derailed after a month or two, due to changes in marketing goals, budgets, or staff, so don’t try to plan out a schedule for the next year and risk wasting a lot of time and effort.
Analyze and re-assess Finally, stay on top of your site’s analytics. Regularly analyze your SEO content through both content audits and SEO audits (or even a whole dang site audit) to see what’s working and what isn’t. There are plenty of tools and website graders to help with this. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals: Study your successes so you can repeat those strategies – Look for patterns. Does your audience love videos? Then make more videos! Adjust your editorial calendar going forward so you can focus more time and effort on the content types that really resonate.
Consider creating ongoing features – For example, a food blog might do a meatless recipe every Monday. Many blogs do link roundups once per week (including this one). Create a category page for each ongoing feature, so visitors can find all of your Meatless Monday recipes or link roundups in one place. Give yourself plenty of lead time Whatsapp Mobile Number List when producing more complicated types of content, such as videos and infographics. These often need multiple rounds of edits to perfect and can be more complicated to optimize for search. Don’t plan too far out in advance – Calendars often get derailed after a month or two, due to changes in marketing goals, budgets, or staff, so don’t try to plan out a schedule for the next year and risk wasting a lot of time and effort.
Analyze and re-assess Finally, stay on top of your site’s analytics. Regularly analyze your SEO content through both content audits and SEO audits (or even a whole dang site audit) to see what’s working and what isn’t. There are plenty of tools and website graders to help with this. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals: Study your successes so you can repeat those strategies – Look for patterns. Does your audience love videos? Then make more videos! Adjust your editorial calendar going forward so you can focus more time and effort on the content types that really resonate.